Two Step Software, Inc. • Marketing Manager • 2005-2009
Market leading Software as a Service solution for
law firms and financial executives
Increased quality leads by 500% in the first two years by developing, managing, and executing
a mixture of traditional and social media marketing programs.
- Shortened the sales cycle and helped strengthen customer retention rates
by creating a bi-weekly enewsletter program and quarterly direct mail campaigns
- Created and incorporated blog, Facebook, twitter,
google adword, e-mail blast, and search engine optimization activities into the marketing plan which increased quality leads and brand
- Increased website leads by doing
- Increased website leads by doing search engine optimization (SEO) and monitoring Google
- Helped generate customer referrals by getting user groups up and running across the country
- Promoted company executives as
industry experts by developing a successful webinar program, ghostwriting and editing blogs and white papers, and offering a speaker/author
- Ensured successful trade show presence
- Equipped sales with appropriate collateral, including customer success stories, data
sheets, white papers, and promotions
Freelance/Consultant • Marketing Communications and News Writing • 2002-2005
Consultant for start-ups, small and large businesses, and non-profits
Created, managed, and executed successful lead generation
programs, brand awareness campaigns, and ghostwritten projects.
Partnered with Angels venture cap investor to help develop marketing
materials for start-ups.
Developed collateral, white papers, newsletters, websites, direct mail, letterhead and business cards, brochures,
promotional flyers, ads, etc., for various clients, including: Massachusetts Institute of Technology, Cisco Systems, All Systems Integration
(ASI), OrgSupply, Interactive Supercomputing, MPLS Forum, Mona Lisa Designs, and many small businesses.
4-page tabloid newspaper as well as bi-weekly enews stories for non-profit organization Massachusetts Conference, UCC.
I'm a hands-on and managing marketing communications professional with a proven track record in establishing successful, solid and
consistent lead generation and brand awareness programs –- both print and online -– for start-up, ventured-backed, and private companies.
|| email campaigns |
| websites and
|| trade shows|
| case studies
| white papers
|| data sheets |
| online button ads
|| print ads|
| press releases
|| direct mail|