PROFESSIONAL EXPERIENCE -continued
Integral Access, Inc. • Manager, Marketing Communications • 1999-2002
carrier-class access network hardware/software VoIP solutions for telecommunications
Built a solid Marketing Communications department
from the ground up for this start-up company.
Led the company from an unknown entity to a well-known industry leader in cutting-edge
access technology via comprehensive marketing programs, including direct mail, advertising, trade shows, public relations, television,
collateral, web and e-marketing.
Grew prospect database from zero to over 5,000 qualified leads; web hits 2,000/week to a high of 80,000;
and editorial impressions from a few hundred to millions/year.
Performed hands-on work, as well as researched/recommended/managed outside
vendors, including advertising agencies, public relations agent, printers, writers, etc.
NETsilicon, Inc. (aka Osicom Technologies,
Digital Products, DPI) • Manager, Marketing Communications (promoted from Marketing Communications Specialist) • 1995-1999
leader in network printing hardware and software
Utilized as the "Jack-of-all-Trades Leader" within the company -- serving as
Product Rollout Leader, Web Team Member, Corporate Logo ‘Police Chief,’ Analyst Relations Liaison, IPO Writer. Managed corporate-wide
marketing communications for global company, including four full-time employees as well as Advertising, Design, Public Relations agencies,
consultants and freelancers. Recipient of DPI Certificate of Excellence.
Key contributor to marketing plans when company expanded
into ASIC chip business.
Doubled key customer/prospect database via lead generation, special awareness and vendor list trading programs.
Implemented cost-cutting measures in the design, writing and publishing of marketing materials -- which resulted in less expensive,
but high quality, collateral— for both the commercial and OEM divisions within the company.
Created corporate identity when the original
print server company was purchased by networking company and became a division -- then re-created again when the division prepared
Created hundreds of informative corporate and product brochures, newsletters, direct mail campaigns, presentations, press
releases, data sheets, application stories, etc.
I'm a hands-on and managing marketing communications professional with a proven track record in establishing successful, solid and
consistent lead generation and brand awareness programs –- both print and online -– for start-up, ventured-backed, and private companies.
|| email campaigns |
|| SEO optimization |
|| trade shows|
| white papers
|| data sheets |
| Google adwords
|| print ads|
|| direct mail|