Portfolio:: Social Media and eNews
It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
Dyson, a journalist and commentator on emerging digital technology
"Like It or Not, You Have to Behave on Twitter...
Defending Your Company Is One Thing, Insulting a Consumer Is Another"
Organization: Two Step Software
Offer: White Paper
List: In-house targeted
Objectives: Move prospects along the sales
cycle and provide customers with valuable information
Organization: Massachusetts Conference, UCC
Offer: "Feel good" story and ideas
List: Twice-monthly to subscriber members
Objectives: Promote communication and encourage sharing of information among members