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It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
--Esther Dyson, a
journalist and commentator on emerging digital technology 
"Like It or Not, You Have to Behave on Twitter...
Defending Your Company Is One Thing, Insulting a Consumer Is Another"
Doug Zanger

marlene gasdia-cochrane ::

  marketing communications
Organization:  Two  Step Software
Offer: White Paper
List: In-house targeted
Objectives:  Move prospects along the sales cycle and provide customers with valuable information
Organization:  Massachusetts Conference, UCC
Offer: "Feel good" story and ideas
List: Twice-monthly to subscriber members
Objectives: Promote communication and encourage sharing of information among members