Summary
Resume
PROFESSIONAL EXPERIENCE -continued
 

Astea International Inc. Marketing Programs Manager (promoted from Marketing
Communications Writer)
1992-1995
Leader in Customer/Field Support Software Systems ("Dispatch-1")

Managed marketing programs and company collateral for niche company. (All advertising, brochures, data sheets, public relations, direct mail, newsletters, user stories, special events, trade shows, user conferences.) Instituted well-received employee newsletter program.

 

ProfitKey International Marketing Communications Manager (promoted from Writer)     1988-1991

Complete MRP Software Solutions for Job Shops and Custom Manufacturers

 

Created useful sales tools and coordinated successful marketing campaigns for small software company. Recipient of ProfitKey Service Award and ProfitKey Quality Award.

 

Service Employees International Union Local 254   Office Manager    1979-1987 
Largest service employees union in New England - 15,000 members
 
      Managed staff of 7 and all office administration; created member newsletter 
      and special member marketing programs.
 
 
ADDITIONAL PROFESSIONAL EXPERIENCE 
 
Columnist      1985-1988
Cambridge Chronicle, Watertown Press, Somerville Journal, Weekender newspapers (circ. 65,000)
Weekly column advising small business owners on how to successfully promote and market their businesses
 
 
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marlene gasdia-cochrane ::

  marketing communications
I'm a hands-on and managing marketing communications professional with a proven track record in establishing successful, solid and consistent lead generation and brand awareness programs - both print and online - for start-up, ventured-backed, and private companies.

 enewsletters    email campaigns
 websites  SEO optimization
 webinars  trade shows
 case studies  testimonials
 white papers  articles
 brochures  data sheets
 Google adwords  print ads
 press releases  direct mail
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